Ram Rao
Founders Professor, Marketing
Education
- Ph.D. in Industrial Administration, Carnegie-Mellon University, 1977
Classes & Seminars
- MKT 6301 Introduction to Marketing Management
- OPRE 6311 Game Theory in OPRE
Executive Program Participation
Current Research Interests
- Competitive Strategies
- Advertising
- Promotions
Professional Organizations
- Editor, ROMS
- Assocaite Editor, JBES
- Editorial Board Member, JMR and Marketing Science
- Member, INFORMS, American Marketing Association
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