The Faculty

The faculty of the Graduate Certificate Marketing Program is comprised of many of the same professors and industry lecturers who also teach regularly in the UTD MBA program. The marketing faculty at the UTD School of Management is nationally acclaimed for the quality of their teaching, authorship of leading marketing text books, and extensive publication of articles in scholarly journals.

Brian T. Ratchford, Ph.D.
Ph.D. Program Director of the School of Management
Research Areas: Impact of Internet on consumer search and retail markets, Role of human capital in choice of brands and activities, Price dispersion in Internet and "brick and mortar" retail markets, Designing new products to assure retailer acceptance

Norris Bruce, Ph.D.
Assistant Professor since 2001,
Ph.D. from Duke University.
Research Areas: Durable Goods Promotions, Marketing Channels, Advertising Effectiveness, Bayesian Statistics, Sequential Monte Carlo Methods

Ernan Haruvy, Ph.D.
Associate Professor since 2001,
Ph.D. from University of Texas at Austin,
Research Areas: Evolutionary Economics and Experimental Economics, E-commerce, Marketing of Information Goods, Network Externalities, Promotions

Nanda Kumar, Ph.D.
Assistant Professor since 1999,
Ph.D. from University of Chicago,
Research Areas: Research Areas: Channel Strategies, Channel Conflict, Promotions, Internet Advertising, Private Labels, Value Creation and IT Investments, Competition and Retailing

B.P.S. Murthi, Ph.D.
Associate Professor
Ph.D. in Marketing from Carnegie Mellon University in 1993,
Research Areas: Efficiency analysis, Long Term Equilibrium, Consumer Choice, Search Models and Pioneering Advantage

Ashutosh Prasad, Ph.D.
Assistant Professor since 1999,
Ph.D. from University of Texas at Austin,
Research Areas: Advertising, Research Models of Competition and Video Piracy

Ram C. Rao, Ph.D.
Professor of Marketing and Founders Professor in the School of Management
Ph.D. from GSIA, Carnegie Mellon University,
Research Areas: Research Areas: Advertising, Promotions, Innovations in Retailing and Competitive Marketing Strategies

Qin Zhang, Ph.D.
Associate Professor since 2002,
Ph.D. from from Washington University, St. Louis,
Research Areas: Research Areas: Dynamic Choice Modeling, Database Marketing, Customer Profitability and Lifetime Value

Andrei Strijnev, Ph.D.
Assistant Professor
Ph.D. from Washington University, St. Louis
Research Areas: Bayesian Statistics and Econometrics, Consumer Choice Models, Store Choice and Performance Evaluation, Entertainment Industry

Yuanping Ying, Ph.D.
Visiting Assistant Professor
Ph.D. from University of Michigan,
Research Areas: Internet Marketing, Market Segmentation, Difussion Process