MBA Degree Plan, Marketing Management Focus Area
| Complete 12 credit hours from the following courses |
|---|
| MKT 6220 Consumer Behavior |
| MKT 6231 Sales Management |
| MKT 6309 Marketing Research |
| MKT 6320 New Technology Forecasting |
| MKT 6322 Internet Business Models |
| MKT 6323 Database Marketing |
| MKT 6329 Product Management |
| MKT 6332 Promotion and Advertising |
| MKT 6336 Pricing |
| MKT 6350 Competitive Marketing Strategy |
